The Audience Agency

The Audience Agency (TAA) is a mission-led charity: our purpose is to provide knowledge, data and insight enabling cultural organisations to increase their relevance, reach and resilience.

We believe arts, culture and heritage have the power to improve the quality of people’s lives, to create meaning and community, to promote empathy and learning. The more citizens are involved in shaping culture and taking part, the greater the power. Our mission is to give the public a voice in shaping a vibrant, relevant culture.

The Audience Agency is funded by Arts Council of Wales, Creative Scotland and a range of other project funders and partners.